Perception vs Truth in Organisations

I understand this is a philosophical question, but it plagues me as find it applicable to organizations, its members and the wider society. I was conducting Postgraduate research within a particular organisation, with a specific focus on environmental issues affecting the organization. I have found many articles in archived newspapers, where protest groups criticized this organisation and its actions with particular reference to the detrimental effects its production has on the environment.
Further probing within the organization, I found that there was such immense commitment from organizational members despite the reality of the accusations from protest groups that criticize the organization’s actions. There appeared to be a culture of pride in what the organization does, which seemed to have resulted in a blind belief that the organization is doing things right. This begs the question: will the actualization of the reality be detrimental to their commitment; or will it benefit the organization in the long run, by creating more awareness, and in turn attempt to find more solutions to the problems the organization faces?

The alleged environmentally-aware initiatives the organization has employed might be a measure to placate opposition groups. However, it might also be a genuine concern for their environment and their corporate image. Does it make a difference? Is it necessary for an organization to act altruistically and genuinely do things for the “right reasons”? Is the idea that both parties benefit, enough? The reason why these questions arose is because the organization’s mission, objectives and values emphasize the fact that it undertakes its initiatives for altruistic reasons. How honest does an organization have to be in order to be transparent? Is transparency a fallacy- an idealistic beacon never to be achieved, but rather something to strive towards? Perhaps we should more accurately use the term, translucency. That appears to be more apt, because if transparency is claimed, I believe many organizations will fall short of this ideal and be doomed to succumb to business practices riddled with hypocrisy. If honesty & integrity is your mission, then perhaps the business might suffer if it is carried out in its truest form. Then does perception always prevail over truth? In the end perception might be all that is left, because the organization can control this. And maybe that is all that is really important. If organizational members perceive the organizations’ activities to be blameless, and this leads to sustained productivity and profitability then truth can be discounted; and consecutively those who preach the truth with their harsh criticisms can more effectively be silenced.